New ideas are great. And although it is part of the creative and leadership essence and role to constantly generate new ideas, our addiction to new ideas is also what often leaves us milling around aimlessly in a plateau filled with skeletons of abandoned ideas.
As we move further along the trajectory of execution, our ideas become less interesting as we realize the implied responsibilities and sheer amount of work require to execute them. Our energy, commitment and willingness to tolerate the navigation of details and sometimes painful process of execution rob us of the natural high we experience when the idea was first conceived – and we are left mucking through the muddy waters of project plateau, feeling drained, tired and, at moments, uncertain of the it’s validity. I tenderly refer to this place as the valley of the shadow of death – the place were dreams are abandoned and dreamers avoid.
The easiest and most seductive escape from the project plateau is the most dangerous one: a new idea.